Design concept

The "Ask Aspen" treatment.

Tantrum's brand-concept platform applied to the Aspen patient experience — web and app — over the Warby structure. Patient empowerment: ask first, decide confidently.

Visual direction: Tantrum (Stacey Smith) · Experience & build: Branding Brand · Warby structure: Rafeh

Website

Ask Aspen — homepage

Full homepage: hero, services pill-picker, "Ask First. Decide Confidently.", affordability, find-an-office.

Open the homepage →

Patient app

Ask Aspen — app Home

Authenticated Home: next visit + confirm/reschedule, live care team, next step, quick actions — API-available surface only.

Open the app Home →

The system, at a glance

Voice

"Ask Aspen" — patients take part in their care, not just take a seat.

Type

Figtree (display & UI) paired with Besley serif for warmth.

Color

Navy leads · cobalt acts · sky + cream carry sections.

Imagery

Authentic, joyful patients — Tantrum's Redscout photography.